Image credit to British Vogue and Jonathan Daniel Pryce (top) and Seema Kukadia (middle and bottom)
I met Seema at an app launch in the summer of 2015, we got on straight away and I remember being so in awe of how driven and accomplished (not to mention friendly and kind!) she already was at the time, with DKNY and Jenny Packham on her CV before even graduating from the London College of Fashion. Since then, we kept in touch, sporadically catching up and obviously bumping into each other at London Fashion Week, but anyway, back story aside, she’s definitely one to watch in the fashion industry so I’ve stolen some of her time to create a little source of inspiration, or just a little bit of a nosey into the life of an accomplished London Girl Boss, who’s already appeared on Vogue… Casual.
Tell me about what you do… I work as a full-time social media manager for a London-based label called Nobody’s Child. Alongside working, I blog about my personal style and travels
What’s the most challenging part of what you do? I guess now that I work as a social media manager I spend twice the amount of time on social media. Sometimes it feels like living a double life, because I have to turn on and off my brand brain and switch it with my blogger brain haha!
What’s the most inspiring part of what you do? The most inspiring part about being an influencer and working in social media is getting to meet new people. It’s always good to take a step outside your own bubble and hear about other people’s experiences and adventures because you can learn so many things about how to develop yourself personally and professionally.
What’s your secret to getting everything achieved in the limited 24 hours a day and 7 days a week? I think it’s all about being proactive, there’s always something you can be doing to further yourself. For example, if you’re sitting watching the telly you can always be brainstorming new blog post ideas or following new influencers on Instagram. No matter whatever small steps you take, it’s still one more towards where you want to be.
How did you get into what you’re doing now? Since I was 15 I really enjoyed blogging on Tumblr, it was mostly about sourcing inspirational content and creating visual fashion mood boards. In the back of my mind I always knew I wanted a career in Fashion but my parents were persistent on me getting a degree in mathematics. This barrier motivated me to work even harder towards doing what I love and proving I can make a successful career in Fashion. I started by attending London College of Fashion where I studied Fashion Management. I decided to take blogging more seriously when I moved abroad to NYC, as I found myself going on all these exciting adventures and discovering my personal style more. As my blog picked up I realised that I had a passion for social media and realised I could transfer the success of my blog to brands. I was always interested in developing a career within digital marketing as I was quite tech savvy and creative. Then throughout my final year of studying I was headhunted by Nobody’s Child to work for them as a Social Media manager.
Is there anything you’d have done differently? Not really haha, I believe all decisions good or bad have brought me to where I am now.
Is there a proudest moment of your professional life so far? I guess being featured on Vogue was a huge highlight for me!
WHAT IS YOUR FAVOURITE…
Breakfast or brunch spot? I really love going to The Breakfast Club! I could literally eat there for days haha
Lunch spot? Anywhere that sells Chinese food
Place for inspiration? Funnily enough I would say my shower LOL. #DeepThoughts
Place to relax? My bed. LOL
Place to shop for clothes? I’m currently loving brands like Monki & Revolve. But I’m always open to discovering new brands and testing trends.
Place to shop for shoes? I love shopping for boots at Pull & Bear and Stradivarius, but for trendy shoes I go to Zara & Topshop.
A LITTLE EXTRA
What’s the best advice you’ve ever been given? I think the best advice I’ve ever been given was by my Textiles teacher in secondary school. She always saw the potential in me and encouraged me no matter what to pursue in a career in what you love. There’s that saying: “Choose a job you love, and you will never have to work a day in your life,”
What’s the most played track on your playlist right now? Imagine Dragons – On top of the world
Check out Seem’a blog here and Nobody’s Child here.